Search Engine Optimisation used to be about gaining Search Engine Ranking Positions (SERPs), now it’s about so much more. Search indexes are now multimedia and Social Media offers another way to get promoted.
“Good marketers are emphathetic. Smart SEO practitioners and the search engines have a common goal of providing searchers with results that are relevant to their queries. Therefore, a crucial element to building an online marketing strategy around SEO and search rankings is to understand your audience.”
Various Authors, The Art of SEO: Mastering Search Engine Optimisation
SEO is Not Just For Nerds
A lot of people believe SEO is a technical discipline only understood by nerds, and that it’s something you can turn on to convert traffic into gold. Neither of these notions are true. While you need technical expertise to help you fine tune your page download speed, or consolidate your duplicate content issues, SEO is about matching useful content to a searcher’s intent. We can organise your website in a way that meets people’s needs and leads them to buy your products.
Meaningful & Clear
We create analysis that you can understand, and technical briefs that developers can execute without further questions. We can help you apply more effective SEO to your Content Strategy, and intertwine it with your Social Media outreach. We’ve had some major successes with sites big and small, and we would hope to do the same with yours.
We bring a human face to SEO. We won’t bore you with spreadsheets of meaningless data – you will get a clarity on the work we do for you and we will be held accountable for delivering that. We will help you understand SEO, so ultimately you can ingrain it into all of your marketing.